Usually, we write about the business of tech. Here, we highlight the *tech* of tech. Speak now? If you want to teach your dog to talk, there's a fairly low-tech way to kind of do that: buttons. But buttons aren't going to let you get existential with your pet. Enter Shazam, a collar with an embedded chatbot. Wired talked to the collar's creator about why it exists and what it can do: "You can select your pet's values, like compassion, justice, and courage. There are settings for its religious beliefs, power of forgiveness, or thoughts on freedom, fate, and destiny. You can give it a take on politics and broad topics like globalism. It is a truly dizzying amount of customization, yet it's not really clear how much these settings will change what your pet says when it is begging you to let it go outside and take a dump." Tech Brew's puppers have figured out how to get what they need by barking at the back door and making meaningful eye contact with the cabinet where the treats are stored, and we're not inclined to allow much more agency than that. Haters gonna hate: As evidenced by the first story in this here newsletter, there are valuable use cases for AI. But the ones being tossed into consumer products? Not to sound like a hater, but for some, they might be more of a hassle than a help. The New York Times's Brian X. Chen—who we've personally found to be more servicey than Google's AI Overviews—has a guide for opting out. End game: Subscription fatigue is a real thing, between streaming services, Substacks, apps, games, and more. But realizing you have a problem is only the first step: Once you identify your superfluous subscriptions, getting out of them can be a burdensome and labyrinthine process. The Federal Trade Commission's new "click-to-cancel" rule seeks to ameliorate this particular digital headache. "Too often, businesses make people jump through endless hoops just to cancel a subscription," FTC Chair Lina Khan said. "The FTC's rule will end these tricks and traps, saving Americans time and money. Nobody should be stuck paying for a service they no longer want." |
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