A CEO sends a town hall presentation via video link. It's smooth, any awkward pauses or filler words sanded away by AI detection. And if the viewers are in, say, the Tokyo office, the CEO might be speaking in effortless Japanese, her voice and cadence preserved even if her lips don't match the words. This vision of internal workplace communication is one area where Vimeo sees a market for generative AI video tools like voice-cloning translation, script generation, and interactive chat that draws on information from videos. In a space rife with uncanny-valley phantasms, Vimeo's aims around AI-powered video have so far been comparatively modest. Once a YouTube competitor, the two-decade-old platform now wants to carve out a niche as a host to enterprise videos and quality content from professional creators. GenAI is front and center to that mission, but Vimeo's tools focus more on automating away production and distribution tasks than whole-cloth generation, according to Vimeo CEO Philip Moyer. "We're not focused on the generation as much—we're focusing on how we help the creator, maker accelerate their job," Moyer told Tech Brew at the company's first video AI conference in New York last week. "Our whole goal is not replacement or the generative side as much as the management, enhancement, and distribution side." Keep reading here.—PK |
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