Whether you're tuning in to the Macy's Thanksgiving Day Parade from home or watching it IRL in NYC, Verizon aims to ensure all viewers can enjoy the festivities without a glitch. The 2.5-mile-long parade—which drew 28.5 million viewers on NBC and its streaming platform, Peacock, last year—relies heavily on the use of 5G networks and fiber optic cables to facilitate the viewing experience. While viewers snap photos for their feed, Verizon works behind the scenes to make sure all those memories get captured seamlessly. Catherine Clouse, an associate director at Verizon, told Tech Brew that while much of the planning remains routine, evolving tech means year-round upgrades. This year, Verizon's focus is on viewers' heavy data use, including streaming, video calls, and uploading pictures. "Back in the original days, it was just phone calls or texts," Clouse said. "Now we're seeing video uploads, FaceTiming occurring during the parade, and that's certainly a bigger impact to the network…That's why we're expanding our capacity to care for that." Keep reading here.—PB |
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