☕ Ford on ICE

Ford pivots away from EVs in Canada.

July 24, 2024 PRESENTED BY It's Wednesday. More evidence of growing pains in the EV transition have appeared in Canada: Ford said last week it plans to stick to ICE vehicles at an Ontario plant that was previously set to produce an electric three-row SUV. Tech Brew's Jordyn Grzelewski has the details. In today's edition: Why Ford is doubling down on ICE production, pivoting away from EVs at Canadian plant Rivian unveils plans to add EV charging site near entrances to Yosemite National Park New survey reveals widespread concern over online data practices —Jordyn Grzelewski, Kelcee Griffis, Annie Saunders FUTURE OF TRAVEL Let's pivot Ford In the latest sign of the EV market's growing pains, Ford last week announced it would double down on production of "one of its most popular and profitable" ICE vehicles at a plant that had been poised to assemble EVs. The automaker said that it would bring production of F-Series Super Duty trucks to a third plant in North America in 2026: Oakville Assembly Complex in Ontario, where Ford had planned to build an electric three-row SUV. The change comes after the automaker said in April that it would delay the launch of that EV from 2025 to 2027 because of market conditions. "Super Duty is a vital tool for businesses and people around the world and, even with our Kentucky Truck Plant and Ohio Assembly Plant running flat out, we can't meet the demand," Ford CEO Jim Farley said in a statement. "At the same time," he added, "we look forward to introducing three-row electric utility vehicles, leveraging our experience in three-row utility vehicles and our learnings as America's No. 2 electric vehicle brand to deliver fantastic, profitable vehicles." The latest announcement, which comes with a $3 billion investment across multiple plants to support Super Duty production, secures Oakville's near-term future amid uncertainty about the pace of EV adoption. Keep reading here.—JG PRESENTED BY MYNDLIFT Neuroscience-based, personalized brain training Meet Myndlift: the neuroscience-based brain mapping and training system, bringing decades of clinical biofeedback into the home for improved focus, reduced anxiety, better sleep, and more. Before Myndlift, the only way to train the brain using biofeedback was in specialized clinics hooked up to a complex web of electrodes, and it took dozens of visits and cost thousands of dollars. Plus, Myndlift offers a 30-day money-back guarantee that starts with the first Neuro Coach consultation. Check it out today. FUTURE OF TRAVEL Time to recharge Rivian Just because you're unplugging doesn't mean your car has to. That'll soon be the case at Yosemite National Park, where EV startup Rivian on Saturday will open what it's billing as a "first-of-its-kind Charging Outpost that will electrify the east and west entrances" of the California park. In a news release, Rivian noted that Yosemite—home to iconic giant sequoia trees—attracts upward of 4.5 million visitors each year, and Groveland, California, sees an average of 3.1 million vehicles annually. "Yosemite National Park represents the best of American adventure. It's one of the most beautiful, natural, and important parks on Earth," Paul Frey, Rivian's VP of propulsion, charging, and adventure products, told Tech Brew via email. Rivian envisions the outpost as "the rest stop of the future," he added. To that end, the site will feature "amenities, education on EV charging basics, and comfort to those voyaging," according to Rivian, as well as serving as a collection place for recyclables. The building will have net-zero energy usage thanks to a donation from a solar company. Keep reading here.—JG CONNECTIVITY On high alert Qi Yang/Getty Images Feeling anxious about online safety? A new survey from HR tech platform Checkr indicates it's a common malady. Nearly three-quarters of Americans report they're "extremely or moderately concerned about the safety and privacy of their online data." Among the groups surveyed, Gen Xers and millennials—roughly 28- to 59-year-olds—were the most likely to express alarm. With massive data breaches like the recently reported AT&T metadata leak, workplace policies that closely monitor employees' online activities, and companies that widely collect and commercialize our data, it's not hard to see why. In its poll of 3,000 employed Americans spanning four generations, Checkr found that apprehension about workplace monitoring and privacy were particularly pervasive. According to the survey results, 84% of respondents expressed "a level of concern about the safety and privacy of the data they provide online in the workplace." Keep reading here.—KG TOGETHER WITH TRADE COFFEE Beat the heat with cold coffee, ready when you are. Trade is America's No. 1 coffee subscription, partnering with the country's top specialty roasters so you can experience all their best coffees in one plan. Trade's new subscription sends you a rotating assortment of the best coffees to serve over ice. It's perfect for iced coffee and cold brew lovers—order now and save 30% on your first order. BITS AND BYTES Stat: 49%. That's the percentage of video game developers who said their workplaces use generative AI, Wired reported in a story about layoffs in the industry, citing a survey from the Game Developers Conference. Quote: "Although all wealthy people and corporations should support a universal basic income, the tech industry has special responsibilities…They're using our data to create their products and haven't paid us back. And they're the ones saying they'll disrupt the economy and put people out of work."—Karl Widerquist, a philosophy professor at Georgetown University in Qatar, to the New York Times in a story about Silicon Valley's support for efforts that would guarantee income Read: A week of nonstop breaking political news stumps AI chatbots (the Washington Post) Exclusive financial conversations: Listen now to MoneyWise with Sam Parr, featuring interviews with successful entrepreneurs about spending habits, burn rates, portfolios, and more. JOBS Stop waiting for your dream job to find you. CollabWORK puts you in front of the right opportunities in the online spaces you frequent. Get discovered by top companies and take control of your career path. Senior Product Manager, Marketing Analytics Products at ZoomInfo (hybrid) Senior Software Engineer at ZoomInfo (hybrid, Maryland) Senior Software Engineer at ZoomInfo (hybrid, Massachusetts) SHARE THE BREW Share Tech Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag. We're saying we'll give you free stuff and more friends if you share a link. One link. Your referral count: 0 Click to Share Or copy & paste your referral link to others: emergingtechbrew.com/r/?kid=b3968dba Written by Jordyn Grzelewski, Kelcee Griffis, and Annie Saunders Was this email forwarded to you? Sign up here.   Guide → What is AI?   Guide → What is 5G? Take The Brew to work Marketers: Marketing Brew Corporate: CFO Brew   HR Brew Tech: IT Brew   Retailers: Retail Brew Healthcare: Healthcare Brew Get smarter in just 5 minutes Business News: Morning Brew Money & Career: Money With Katie   Bossy   Brew Markets   The Playbook Interested in podcasts? 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