☕ Online nourishment

The FCC mandates a mark.

April 12, 2024 PRESENTED BY It's Friday. The FCC this week implemented new rules that require ISPs to give consumers a list of easily digestible info on internet plans. The FCC took a page from the FDA and designed the fact sheets to look like nutrition labels, in a bid to make it simpler for consumers to compare and contrast different plans. In today's edition: Shopping for internet service? New 'nutrition facts' could simplify the process New survey finds 'significant disconnect' between EV buyers and market 'No clear winner' in how cybersecurity pros use AI —Kelcee Griffis, Jordyn Grzelewski, Billy Hurley, Annie Saunders CONNECTIVITY Put a label on it Illustration: Francis Scialabba, Photo: FCC No empty calories here! As of Wednesday, shoppers will see fact sheets that look like nutrition labels wherever internet plans are sold, making it easier to parse the details and cost of each plan. Under new Federal Communications Commission (FCC) rules that just took effect, internet service providers must prominently display the labels at all points of sale, including in-store and online. "The FCC borrows the nutrition label model format from food products because we wanted to make basic information about broadband internet service easily recognizable and easy to understand," Alejandro Roark, chief of the FCC's Consumer and Governmental Affairs Bureau, told reporters on a Tuesday press call. He emphasized that the labels can't be condensed into a single link or hidden away on a website. "Along with requiring information about pricing, introductory rates, data allowances, and performance metrics for all standalone fixed and mobile broadband service offerings, a separate label must be displayed for each standalone broadband service offered," Roark said. "It cannot be buried in multiple clicks or reduced to a link, thumbnail, or icon that a consumer might miss." Keep reading here.—KG PRESENTED BY WING VENTURE CAPITAL The ones to watch Wanna keep up with industry trendsetters? Find out who's who in the enterprise tech space (and get the scoop on industry leaders) with Wing VC's Enterprise Tech 30 report. Enterprise Tech 30 is *the* definitive list of the best private enterprise tech companies decided by over 100 venture capitalists and leaders in the sector. This year's list features some of the youngest companies ever—and almost all of 'em are making waves in the generative AI space. In Wing VC's full report, you'll learn more about the featured companies, the trends emerging among them, deal sizes + evaluations over time, the backgrounds of their founders/CEOs, and more. Read on here. FUTURE OF TRAVEL Mismatched Ralf Hahn/Getty Images Compatibility problems may be to blame for the recent bumps on the road to an electric future. That's the takeaway from the 2024 Edmunds EV Sentiment Survey, a new report that identified "a significant disconnect" between what car shoppers want from an EV versus what today's market has to offer. Edmunds found that: Car buyers are looking for more affordable options: 47% of respondents reported seeking an EV below $40,000, while 22% said they were interested in EVs below $30,000. The rub is that "there are no new EVs with an average MSRP below $30,000, and there are only four below the $40,000 mark," per the report. The market isn't aligned with the types of models buyers are looking for: Edmunds reported that 43% of respondents who were interested in an EV want a sedan, and 42% "would consider an SUV/crossover," while "only 10% would consider a truck." The EV market, meanwhile, has a glut of electric trucks on offer, from the Tesla Cybertruck to the Ford F-150 Lightning. Edmunds dubbed the electric truck market "bloated." Some of the car brands that consumers trust the most don't have many EV offerings on the market. Toyota, for example, was ranked third by respondents when asked which company they trust the most. But the Japanese automaker sells just one EV in the US. Bottom line? "The electric vehicle market is growing, but consumers have enough reservations about the current options and charging infrastructure challenges to limit more significant growth in the short term," Jessica Caldwell, Edmunds' AVP of insights, wrote. Keep reading here.—JG AI Growing pains Francis Scialabba Generative AI is going through a phase of immaturity, according to a recent survey. So, don't be surprised if the next response you get from the still-growing tech tool is, you're so unfair, ugggggh! The findings, released on April 2 and implemented by Google Cloud and the Cloud Security Alliance, demonstrated that plenty of "cautiously optimistic" cybersecurity pros are using AI, but no clear winner has arrived for how tech-infused-with-automated-intuition will support a majority of defenders. Yet. "Enough people have experimented and the knowledge of what use cases are robust is about to emerge," Anton Chuvakin, Google Cloud's security advisor at the office of the CISO, told IT Brew. Keep reading here.—BH BITS AND BYTES Stat: 91%. That's the percentage of brands that claim they're "transparent with customers about how AI uses their data," according to a Twilio report. Just 48% of customers concur with that statement, however. Quote: "It's not the only thing we need to do to upgrade the grid, but it can be a major part of the solution."—Amol Phadke, a senior scientist at UC Berkeley, to the New York Times in a story about the benefits of "advanced reconductoring" technology Read: Bipartisan bill seeks to standardize US privacy protections (Marketing Brew) Best of the best: Which private enterprise tech companies are catchin' investor eyes? Find out in Wing VC's ET30 report. Dig into trends shaping the industry (ahem, gen AI), valuations, and more. Read it here.* *A message from our sponsor. COOL CONSUMER TECH Francis Scialabba Usually, we write about the business of tech. Here, we highlight the *tech* of tech. Give your thumbs a break: One potential perk of the AI age? Voice-dictation software is getting better. The Atlantic has notes on why we're gradually uttering fewer expletives at Siri. The fix is in: Later this year, certain iPhone users "will be able to get their broken devices fixed with used parts—including screens, batteries, and cameras—without any change in functionality," the Washington Post reported in a story about Apple's policy shift on repairs. SHARE THE BREW Share Tech Brew with your coworkers, acquire free Brew swag, and then make new friends as a result of your fresh Brew swag. We're saying we'll give you free stuff and more friends if you share a link. One link. Your referral count: 0 Click to Share Or copy & paste your referral link to others: emergingtechbrew.com/r/?kid=b3968dba Written by Kelcee Griffis, Jordyn Grzelewski, Billy Hurley, and Annie Saunders Was this email forwarded to you? Sign up here.   Guide → What is AI?   Guide → What is 5G? 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