| Deepfake attacks are on the rise, and they're hitting consumers where it hurts: in their bank accounts. According to a new report from security tech company Pindrop, 67% of respondents said they're concerned about the use of deepfakes and voice clones in the banking and finance sector. Those concerns aren't unfounded, Pindrop CEO Vijay Balasubramaniyan told Tech Brew. "Banks and financial institutions are almost [always] the first target for any new, sophisticated attack vector. And that's because they offer the easiest way to money," he said. "If I'm able to take over a banking account, I can actually, immediately, potentially wire-transfer money, order new credit cards, perform transactions—and I get real money very quickly." Pindrop's report, released May 22, draws on the company's insights from providing multifactor authentication and deepfake detection services to top US banks and insurers, as well as major retailers and healthcare providers, Balasubramaniyan said. According to Pindrop's report, customer call centers and advisors for high-net-worth individuals are increasingly seen as prime targets for such attacks. Deepfake technologies can allow bad actors to impersonate clients so convincingly that private wealth managers can be tricked into making transactions without their real client's consent, Balasubramaniyan said. "We've seen a lot more usage of deepfakes when the accounts have high dollar amounts associated with them," he told us. "In a lot of cases, these high-net-worth individuals are famous or, you know, have big roles and responsibilities. And so it's easier to get audio and video of those people to go after them." Keep reading here.—KG | 
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