NASCAR recently became the latest motorsports organization to dip its toes into the electrification waters—a move that could help fuel awareness of and interest in EVs among its massive fan base. The sanctioning body for stock-car racing in North America last month unveiled an electric prototype in partnership with ABB. NASCAR demonstrated the vehicle at the Chicago Street Race and announced that ABB would be its partner on its sustainability initiatives, including efforts to achieve net-zero carbon emissions by 2035. "The objective of the collaboration between NASCAR, ABB in the United States, and the NASCAR industry is to push the boundaries of electrification technology, from EV racing to long-haul transportation to facility operations," ABB EVP Ralph Donati said in a statement. At the same time, NASCAR reiterated its commitment "to the historic role of the combustion engine in racing." The introduction of the electric prototype may be an opportunity to help educate the masses about the benefits of electrification, from lower maintenance costs to EVs' ability to act as backup power sources. "There [are] a series of benefits of electric vehicles that can be introduced and communicated through this venue," Eleftheria Kontou, an assistant professor of civil and environmental engineering at the University of Illinois Urbana-Champaign, told Tech Brew. "Every consumer segment will make a decision on the transition depending on their situation," she added. "Having some knowledge and understanding of these machines can make a difference." Keep reading here.—JG |
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